LBT34: How to Expand Your Customer Base With Gift Cards

expand customer base with gift cards

In this episode, I talk with Lauren Herpich, owner of Local Food Adventures about how she’s been able to turn one sale into two or three by offering gift cards.  We recorded this conversation during the holidays, but it’s still relevant today, so I had to share!

After listening to this episode, you’ll learn:

  • Why you should offer gift cards (if you’re not already)
  • How to make it easy for customers to buy and redeem
  • Why it’s a great way to expand your customer base
  • How to make sure your customers know that you offer gift cards

Local_Food_Adventures_Rockridge_LaFarine_Lauren_Box

“It’s an amazing way to get the word out about your business.” @localfoodfun Click To Tweet

Scroll down to listen online or download the episode from iTunes.

Outline

Ask customers to buy a gift card for someone else.

Spread the word using social media, email and postcards.

Share pictures on social media of people enjoying your product and mention that you offer gift cards.

Have gift cards near the cash register.

Make sure it’s on your website

Links Mentioned

Fare Harbor

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